Vulnerability is attractive.

A psychologist called Richard Wiseman set up an experiment one day.

He had two different actresses try to sell blenders in a mall…

The first actress had the perfect sales pitch, flawlessly blending a smoothie in front of potential customers.

The second actress had the exact same sales pitch, but accidentally left the blender lid undone and spilt the smoothie all over herself in a big embarrassing mess.

Guess who sold more blenders that day?

(It wasn’t the perfect one!)


Wiseman proved through multiple studies that vulnerability makes you more likable.

People like to see imperfections, screw ups, and vulnerable moments. They can relate as they are imperfect themselves.

Today, remember: Vulnerability is attractive. Use your imperfections to bond and connect with others.

Have a great day! I’m off to make a smoothie!
– Joel

Cooper and his buddies sitting patiently, waiting for a t-r-e-a-t.